Wednesday, September 23, 2009

Allan Gray - Legend

A South African Investment Bank imagines what could have been in this very creative commercial:

Film critic Barry Ronge described the minute-long film as "the perfect blend of simple storytelling, superlative camera effects and the smartest use of a celebrity we have seen in a decade.

“Legend” was shot over 14 months with a cast of 300 and crew of 150. "Legend" was shot over 14 months with a cast of 300 and crew of 150th The producers carried out a worldwide search for a suitable actor, considering entrants in James Dean lookalike competitions in the American midwest. The midwest producers carried out a worldwide search for a suitable actor, considering entrants in the James Dean lookalike competitions in the American. But they settled on Des Erasmus, a mechanic from Cape Town. But they settled on Des Erasmus, a mechanic from Cape Town.

Keith Rose, director of the ad for Velocity Films, said: “Dean might have become a junkie and done a Marlon Brando, but we prefer to think he'd have lived a long and wholesome life.” Keith Rose, director of the ad for Velocity Films, said: "Dean might have become a junkie and done a Marlon Brando, but we prefer to think he'd have lived a long and wholesome life."


Hat tip: Nerdcore

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