Famous booming deep trailer voiceover artist Don LaFontaine has passed away from complications of a collapsed lung. He came up with the famous line "In a World Where..." to quickly tell us about a film in the trailer. He even parodied himself in a Geico commercial: "In a world where both of our cars were totally under water".
In an interview last year, LaFontaine explained the thinking behind the "in a world..." catchphrase: "We have to very rapidly establish the world we are transporting [the audience] to," he said. "That's very easily done by saying 'In a world ... where violence rules', 'In a world ... where men are slaves and women are the conquerors.' You very rapidly set the scene."
Below listen to his famous deep voice in the Terminator 2 Trailer, and watch the Geico commercial, one of his rare onscreen appearances. His voice talents will be sorely missed by this blogger, who is a trailer addict. Hat tip to The Movie Blog for the clips.
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