Saturday, June 21, 2008

From NY Times article to movie deal in 5 days



J. J. Abrams presented a NY Times article to Paramount studio execs, and five days later had developed a deal to produce Mystery on Fifth Avenue.

The Times feature, which ran Thursday and was written by reporter Penelope Green, describes an Upper East Side luxury apartment on Fifth Avenue that the occupants had redesigned to include hidden compartments, messages, puzzles, poems, codes and games for their four preteen kids.

The parents, Steven Klinsky and Maureen Sherry, are Wall Street financial experts and purchased the 4,200-square-foot, 1920s co-op with views of Central Park in 2003 for $8.5 million. Soon after, they hired young architectural designer Eric Clough, who devised an elaborately clever "scavenger hunt" built into the apartment that involved dozens of historical figures, a fictional book and a soundtrack. (Many of the secrets were included without the parents' knowledge, either.)

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