The British government wanted to rebrand the Office Of Government Commerce, so they came up with a new logo. When it was presented to OGC staff it didn't take long for them to look at the new brand logo (emblazoned on mouse mats and so forth) from all angles:
Apparently they are pressing ahead with it anyway. A spokesman for the OGC said (I kid you not) this:
We concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend.
Hat tip: Andrew Sullivan
Wednesday, April 23, 2008
When Logos Go Very Wrong
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And here I thought this was going to be about *the* OG -- as in Opera Ghost!
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