Thursday, January 7, 2010

Lost in the Air - The Jason Reitman Press Tour Simulator

Lost In The Air: The Jason Reitman Press Tour Simulator from Jason Reitman on Vimeo.

Three months. Three hundred interviews. My press tour of North America and Europe with Up In The Air. A complete and utter blur.

Jason Reitman, during the press tour for his film Up in the Air, took pictures of every interviewer with his iPhone, saying he was working on a project. He also posted a pie chart on his twitter account, showing the frequency of questions about different topics, George Clooney getting the biggest piece of the pie.

Can you catch Jimmy Fallon, Roger Ebert and Charlie Rose flash by in the video? I also spotted the tunnel to terminal C at O'Hare. It's really fun how he turned the camera on all the people interviewing him, and made the whole mind numbing process at least a little interesting for himself by documenting the frequency of questions, etc.

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