Tuesday, June 2, 2009

Yo Teach - Viral Marketing for Funny People

Judd Apatow, who often uses viral marketing for his films, dropped his latest fake production on us this week, though it’s not for a fake film; it’s a double-edged look at the fake NBC series Yo Teach! And besides coming along after the concept has been done to death, it also seems to miss the point. While seemingly trying to come off as a parody of sitcoms, it actually looks like something a lot of people want to watch.


In Funny People Jason Swartzman plays the star of the NBC comedy Yo Teach! There's even a Yo Teach! website.


And here's the clip from the show. Check out the principal. Look familiar? (Boy, do I feel old now.)

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