Friday, November 13, 2009

Avatar TV Spot during Glee

This played during Glee on Fox this week, taking up an entire commercial break. At first, I couldn't think of the connection between a musical high school show and a sci-fi movie, and then the trailer began with the soldier in the wheelchair. The entire episode of Glee had been about the character, Artie, who is in a wheelchair and all the other characters were using wheelchairs to see what his life was like. Very clever marketing! There are a few new scenes that we had not previously scene in the trailers.

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