Sunday, December 6, 2009

A Different kind of Schmear for the Holidays


CBS has a bold new ad campaign for the holidays, suggesting men give their wives the gift of a pap smear for Hanukkah or Christmas.

"
Want to do something special for your woman this Hanukah?" says actor Josh Pais in one. "Schedule her Pap smear. Just a schmear could save her life."

Then, as a shot of an animated menorah comes to life, he adds, "Give the gift that will light up her menorah."




"If your main objective is to offend no one, than you're on a fast track to being irrelevant," Margo, vice president of CBS, says.


Does it come with an assortment of bagels?

Read more at the NY Daily News.

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